Working with the Media

If you are contacted by the media for information on your child-related work, keep the following in mind:

• They are looking for accessible information. Your responses should therefore be crafted in a way that captures the essence of your work while making sense to the general public.

• They may just be looking for a sound bite. Begin by giving a concise, thirty-second response that summarizes they key points of your work. You can then elaborate if further questions are asked.

Tips on how to make the most of your media interviews can be found on CWRU's media relations page or by contacting CWRU's University Marketing and Communications office.